Teragram.ink on Etsy is the creative imprint of the Erika Teoh branding and encompasses artistic and creative projects from embroidered iron-on patches, to creative writing publications. This hands-on creative work reflects broader skills in marketing, design, and branding.

Project:

Blending skills in rhetoric with the visual and material, Teragram.ink offers an array of iron-on patches that express customers’ personal style and interests. From the best-selling VW Beetle, to memes and non-traditional lucky cats, Teragram.ink on Etsy has something for everyone.

Creative Direction and Branding Skills:

Brand Identity and Brand Kit: Developed a cohesive brand identity through colors and images. Ensured consistency accross listings, and marketing materials. Directed promotional photoshoot including overseeing styling, composition and presentation.
Project Management: Managed production timelines, order fulfillment and inventory.
E-Commerce: Ran an online store, handled listings, pricing strategies and SEO.
Textile and Embroidery: Expertise in Inkstitch/Inkscape embroidery digitizing to create high-quality patches and provide customization for clients.

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